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how to promote yourself as an artist
As a working artist, it’s not enough to produce art. You need to promote it as extensively too. The first step in becoming a successful artist of any kind is to simply to get noticed. you can be the most amazing artist in the world, but if you don't know how to market yourself, you'll never make a living at it.
So, here are my top tips on getting your work noticed in the industry!
Make Your Online Portfolio
Your portfolio should only showcase a few pieces of your best work. It’s important to have a place where you can direct people to see some of your work. Make sure that when a person Googles you, something that accurately represents you shows up. create a Website. The beauty of having a website is the control over how you as an artist and your work are represented online. Many people who discover you online will visit your artist website because they love your artistic style.Try to have some professional bio pictures taken, have an artist statement that describes how you work and what your art means.
An artist with a signature style, like any brand, sets them apart and makes them instantly memorable and recognizable. The key is to start building your brand and your signature style, so you can separate yourself from all of the competition. Discovering who you are and developing your unique style takes time. Being consistent in your work, the style of your work and the way you present your work goes a long way. A signature style communicates the characteristics, values, and style or attributes of your artwork. If implemented effectively and consistently, it becomes so iconic one can easily recognize one’s “signature style” within seconds. Focus on a marketing strategy, and assessing the results just keep those two things in your mind as you create. You’ll figure it out over time. Everything I learned was done the hard way.
Kill It On Social Media
Social media sites like Facebook, Instagram and Twitter are the fastest ways to build brand recognition for you and your art business. It has become a powerful tool for both reaching a potential buyer and staying in touch with established ones. Set Up Business Accounts on Facebook and Instagram. I have had the most success focusing on Instagram, and I do suggest starting there.
Remember, the world needs to recognize your art and you as an artist. These things take time, a ridiculous amount of patience. Do the work, follow your passion, and don’t give up if being an artist is what you really want to do with your life.